In our last post, we introduced the big picture: how JustLaw and BJustCoin are reshaping
legal services through AI and blockchain. This week, we’re zooming in—specifically on the
role artificial intelligence plays in transforming the attorney-client relationship.

Traditionally, finding a lawyer has been a fragmented and often frustrating process. Clients
rely on personal referrals, search engines, or high-cost intermediaries, often with little clarity
around pricing, suitability, or timelines. On the other side, attorneys face inefficient client
acquisition methods and limited visibility into potential cases aligned with their practice
areas.

JustLaw addresses this imbalance through an AI-powered Request-for-Proposal (RFP)
engine. Here’s how it works:

1. Intelligent Legal Matching. When a client submits a request, our AI system interprets the type of legal issue, the relevant jurisdiction, urgency, and budget. It then identifies and notifies attorneys on the platform whose skills, location, and availability align with the request. This matching process happens in minutes, not days.
   
2. Reverse Auction for Transparency and Value. Rather than static quotes or vague retainers, attorneys place bids to take on the case—outlining scope, cost, and timeline. This reverse auction format promotes transparency and empowers clients to compare offers based not only on price, but also on experience and proposed approach.
   
3. Efficient, Aligned Outcomes. For attorneys, this system filters out mismatched leads and streamlines the intake process. For clients, it brings clarity, choice, and speed—allowing for more confident, informed decisions. Everyone starts from a shared understanding, built on structured data and clearly defined milestones.

Expanding AI’s Role
We’re not stopping at matchmaking. The JustLaw platform is incorporating AI in areas such as:
● Conflict-of-interest detection
● Jurisdictional rule alignment
● Document pre-review and risk assessment

These tools are designed to reduce administrative burden and enhance the quality and
consistency of legal services on the platform.

Why It Matters
Most LegalTech focuses on automating documents or digitizing forms. At JustLaw, we see
AI as a way to humanize and strengthen the attorney-client connection—by building trust,
reducing ambiguity, and supporting better decisions from the start.

Next week, we’ll look at how blockchain and BJustCoin bring this process full circle by
enabling transparent, milestone-based payments that eliminate the friction in legal billing.

Until then, we’d love to hear your thoughts. Have you ever tried to find a lawyer online? What
worked—and what didn’t?